In Paris, as the International Summit for climate change was underway, a group of protestors under the name, Brandalism turned commercial spaces throughout the city with posters to highlight climate change. This campaign drew more than a large number of eyeballs and made people look twice at the regular commercial spaces.
Brandalism, a UK based group, used regular commercial places as a part of subvertising campaign and made impactful messages on climate change. Some of the corporations that were targeted as part of this campaign were Volkswagen and Mobil. It is to be noted that Volswagen was recently part of a debate on ignoring emission standards.
Members of Brandalism claimed that advertising played a major role in impacting the way we consume things adding to climate change. They made use of this campaign to reclaim public commercial places and use it in a positive way so as to create awareness about climate change.